{"id":2386,"date":"2025-09-09T11:46:30","date_gmt":"2025-09-09T11:46:30","guid":{"rendered":"https:\/\/speranta-con.md\/?p=2386"},"modified":"2025-09-15T14:00:12","modified_gmt":"2025-09-15T14:00:12","slug":"speranta-con-un-partener-de-incredere-al-procesatorilor-de-fructe-si-legume-din-moldova","status":"publish","type":"post","link":"https:\/\/speranta-con.md\/en\/2025\/09\/09\/speranta-con-un-partener-de-incredere-al-procesatorilor-de-fructe-si-legume-din-moldova\/","title":{"rendered":"SPERAN\u021aA-CON: un partener de \u00eencredere al procesatorilor de fructe \u0219i legume din Moldova"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tFondarea Asocia\u021biei Procesatorilor de Fructe \u0219i Legume din Moldova a marcat o etap\u0103 semnificativ\u0103 \u00een evolu\u021bia sectorului. Scopul principal al Asocia\u021biei consta \u00een protejarea intereselor \u0219i nevoilor procesatorilor locali pe pia\u021ba intern\u0103. De-a lungul timpului, membri ai Asocia\u021biei au devenit principalii produc\u0103tori de sucuri \u0219i produse din fructe \u0219i legume conservate. Prin intermediul Asocia\u021biei, vocea procesatorilor pe subiecte ce \u021bin de v\u00e2nz\u0103rile pe pia\u021ba intern\u0103, subven\u021bionare, interac\u021biunea cu re\u021belele de desfacere era tot mai bine auzit\u0103 \u0219i luat\u0103 \u00een considerare de guvernare.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pre\u0219edintele Asocia\u021biei Presatorilor de Fructe si Legume SPERANTA-CON, \u015etefan Golubciuc<\/u><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\tNecesitatea apari\u021biei unei astfel de Asocia\u021bii s-a n\u0103scut \u00eentre anii 2005 \u0219i 2007, din dorin\u021ba de a redistribui responsabilit\u0103\u021bile pe care le aveau institu\u021biile statale fa\u021b\u0103 de \u00eentreprinderi. \u00cemi amintesc cu claritate acea perioad\u0103, c\u00e2nd ministerele se str\u0103duiau s\u0103 transfere o parte din povara sarcinilor sale administrative pe spatele asocia\u021biilor de profil. \u00cen trecut, Ministerul Agriculturii se ocupa de activit\u0103\u021bile \u00eentreprinderilor de la \u00eenfiin\u021bare p\u00e2n\u0103 la desfiin\u021bare. \u00cens\u0103, odat\u0103 cu adoptarea principiilor economiei de pia\u021b\u0103 \u0219i inspira\u021bia provenit\u0103 din practicile de succes ale companiilor din Occident, s-a ivit ini\u021biativa de a forma asocia\u021bii specializate. Era o insisten\u021b\u0103 ca \u00eentreprinderile s\u0103 treac\u0103 la o auto-gestiune a activit\u0103\u021bilor sale, iar comunicarea cu guvernarea s\u0103 fie efectuat\u0103 prin asocia\u021bii.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tStefan Golubciuc\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAm \u00een\u021beles c\u0103 Guvernul dorea s\u0103 delege o parte semnificativ\u0103 din responsabilit\u0103\u021bi c\u0103tre aceste asocia\u021bii, transform\u00e2ndu-le \u00een parteneri esen\u021biali \u00een gestionarea eficient\u0103 a sectorului. Astfel, Asocia\u021bia colabora str\u00e2ns cu membrii s\u0103i, analiz\u00e2nd, discut\u00e2nd \u0219i \u00een\u021beleg\u00e2nd nevoile, preocup\u0103rile \u0219i sarcinile acestora, pentru a le reprezenta \u00een rela\u021bia cu structurile guvernamentale. Aceast\u0103 abordare a contribuit la consolidarea unei colabor\u0103ri eficiente \u00eentre sectorul privat \u0219i autorit\u0103\u021bile statale, aduc\u00e2nd beneficii notabile pentru \u00eentregul domeniu agroalimentar.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Istoria noastr\u0103 \u00eencepe simplu, \u00eentr-un moment \u00een care Ministerul Agriculturii s-a adresat c\u0103tre directori de fabrici, recunosc\u00e2ndu-i pe cei mai activi \u00een industrie, \u0219i le-a explicat necesitatea form\u0103rii unei structuri care s\u0103 sprijine \u0219i s\u0103 ajute \u00eentreprinderile. \u00cen\u021beleg\u00e2nd aceast\u0103 nevoie, am luat decizia de a forma o asocia\u021bie. A ap\u0103rut ideea de a-i da numele \u201eSperan\u021ba\u201d, mai mult reie\u0219ind de contextul istoric de moment: \u00een perioada sovietic\u0103, existau peste 30 de \u00eentreprinderi \u00een ramur\u0103, iar la momentul form\u0103rii Asocia\u021biei, num\u0103rul acestora sc\u0103zuse semnificativ. A\u0219adar, am ales numele respectiv, ca un simbol al \u00eencrederii \u00eentr-un viitor mai bun pentru procesatorii locali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ini\u021bial, Asocia\u021bia num\u0103ra 12 membri, dar ulterior, din cauza unor condi\u021bii economice dificile, num\u0103rul acestora s-a redus. \u00cen prezent, Asocia\u021bia cuprinde 6 \u00eentreprinderi autohtone, dintre care dou\u0103 reprezint\u0103 \u00eentreprinderi mari, iar restul fiind companii mai mici.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Colabor\u0103m activ \u0219i cu \u00eentreprinderile de pe ambele maluri ale Nistrului, depun\u00e2nd eforturi pentru a identifica \u0219i a rezolva problemele direct sau prin intermediul ini\u021biativelor guvernamentale. Ne implic\u0103m \u00een implementarea \u0219i redactarea diverselor proiecte de lege, av\u00e2nd ca scop final sus\u021binerea intereselor \u00eentreprinderilor noastre. \u00cen mod concret, dorim s\u0103 contribuim la crearea unui cadru legislativ care s\u0103 ofere sprijin \u0219i s\u0103 favorizeze dezvoltarea companiilor noastre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tCe facem noi? Misiunea noastr\u0103 este clar definit\u0103: ac\u021bion\u0103m ca un avocat al intereselor industriei noastre, pun\u00e2nd principiul de advocacy \u00een centrul activit\u0103\u021bii noastre. \u00centruc\u00e2t nu fiecare \u00eentreprindere are resursele necesare pentru a fi la curent cu schimb\u0103rile pe pia\u021ba intern\u0103, noi ne asum\u0103m rolul de a monitoriza, participa \u0219i influen\u021ba dezbaterile legislative pe subiecte de interes major. Implicarea noastr\u0103 \u00een discutarea proiectelor de legi include formularea de propuneri \u0219i modific\u0103ri pentru a asigura ca legisla\u021bia final\u0103 s\u0103 fie avantajoas\u0103 \u0219i util\u0103 companiilor noastre.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\u00cen al doilea r\u00e2nd, ne propunem s\u0103 oferim suport \u00een diverse aspecte ale afacerilor, inclusiv comer\u021b, marketing \u0219i participarea la expozi\u021bii. C\u0103ut\u0103m sprijin financiar pentru participan\u021bii la expozi\u021biile interna\u021bionale deoarece recunoa\u0219tem importan\u021ba acestor evenimente \u00een promovarea produc\u021biei noastre pe pia\u021ba interna\u021bional\u0103. Av\u00e2nd \u00een vedere c\u0103 o parte semnificativ\u0103 a produc\u021biei noastre se export\u0103, \u00eentre 70-80%, participarea la expozi\u021bii interna\u021bionale \u0219i colaborarea la proiecte finan\u021bate din str\u0103in\u0103tate \u00een Moldova sunt esen\u021biale.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tAvem o colaborare bun\u0103 \u0219i cu agricultorii, pentru a ne asigura c\u0103 procesatorii au o baz\u0103 stabil\u0103 de materie prim\u0103.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tC\u00e2nd vine vorba de comer\u021bul extern \u0219i rela\u021biile Moldovei cu alte \u021b\u0103ri, suntem implica\u021bi activ \u00een promovarea acordurilor de liber schimb \u00een favoarea noastr\u0103 \u0219i sus\u021binem activit\u0103\u021bile care faciliteaz\u0103 importurile, inclusiv negocierile privind taxele vamale de import\/export. \u00cen plus, men\u021binem o colaborare str\u00e2ns\u0103 cu Ministerul Agriculturii, Ministerul de Externe, Ministerul Economiei \u0219i alte structuri, pentru a asigura o dezvoltare durabil\u0103 a sectorului nostru.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00cen toat\u0103 aceast\u0103 perioad\u0103 am gestionat situa\u021bii dificile, inclusiv embargouri, pandemia, criza resurselor energetice, pressing-ul importatorilor, dar am r\u0103mas fermi \u00een sprijinul membrilor no\u0219tri \u0219i \u00een protejarea intereselor lor. Activ\u0103m \u0219i progres\u0103m \u00een orice condi\u021bii.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Directorul executiv al Asocia\u021biei Presatorilor de Fructe si Legume SPERANTA-CON, Mircea Manoli<\/u><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\u00cen occident, activitatea de lobby \u0219i advocacy reprezint\u0103 o component\u0103 esen\u021bial\u0103 \u00een interac\u021biunile structurilor guvernamentale occidentale cu produc\u0103torii. Grupurile de lobby sunt implicate activ \u00een formularea \u0219i implementarea politicilor \u00een func\u021bie de domeniul de activitate, fiind recunoscute \u0219i apreciate la cel mai \u00eenalt nivel.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tMircea Manoli\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00cen contrast, \u00een \u021bara noastr\u0103, activit\u0103\u021bile de lobby \u0219i advocacy sunt \u00eenc\u0103 haotice, nereglementate \u0219i, cu regret, privite cu o tent\u0103 negativ\u0103. Lumea \u00eenc\u0103 nu con\u0219tientizeaz\u0103 c\u0103 lobbi\u0219tii sunt, de fapt, cei care lupt\u0103 pentru prosperitatea sectoarelor economiei, echilibr\u00e2nd interesele statului cu ale produc\u0103torilor.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\u00cen contextul economico-politic actual, Asocia\u021bia noastr\u0103 reprezint\u0103 o institu\u021bie unic\u0103, capabil\u0103 s\u0103 promoveze \u0219i s\u0103 apere cu fermitate interesele procesatorilor locali, indiferent de coloratura politic\u0103 a guvern\u0103rii sau problemele existente pe pia\u021ba intern\u0103 sau extern\u0103.<\/p>

Cu doi ani \u00een urm\u0103, am decis efectuarea unui mic rebranding, trec\u00e2nd de la denumirea anterioar\u0103, \u201eAsocia\u021bia Produc\u0103torilor de Conserve din Moldova\u201d la denumirea actual\u0103. Prin aceast\u0103 schimbare, am hot\u0103r\u00e2t s\u0103 ne identific\u0103m mai clar ca procesatori de fructe \u0219i legume, deschiz\u00e2nd u\u0219ile Asocia\u021biei pentru a include nu doar fabrici sau mari produc\u0103tori, ci \u0219i usc\u0103tori de prune \u0219i produc\u0103tori de fructe \u0219i legume congelate sau al\u021bi mici procesatori.<\/p>

Scopul nostru primordial este s\u0103 asigur\u0103m c\u0103 vocea procesatorilor locali de fructe \u0219i legume, indiferent de dimensiunea lor, este auzit\u0103 \u0219i luat\u0103 \u00een considerare \u00een procesul de elaborare a legilor, \u00een special av\u00e2nd \u00een vedere accelerarea armoniz\u0103rii legisla\u021biei na\u021bionale cu acquis-ul UE. Adoptarea rapid\u0103 a legilor din ultima sesiune parlamentar\u0103 ne impune s\u0103 fim foarte activi, pentru a evita ca noile reglement\u0103ri s\u0103 afecteze sau s\u0103 aduc\u0103 prejudicii pozi\u021biei produc\u0103torilor autohtoni fa\u021b\u0103 de importatori.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Milit\u0103m pentru drepturile procesatorilor pe pia\u021ba intern\u0103, prin ap\u0103rarea intereselor noastre \u00een contextul legisla\u021biei privind practicile comerciale neloiale \u0219i a legisla\u021biei privind comer\u021bul interior. Aici, avem o colaborarea fructuoas\u0103 cu Ministerul Agriculturii \u0219i Ministerul Economiei.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Pe extern, promov\u0103m exporturile printr-o colaborare str\u00e2ns\u0103 cu Ministerul de Externe \u0219i Camera de Comer\u021b \u0219i Industrie. \u00cen prezent, este practic imposibil ca o ambasad\u0103 a Republicii Moldova s\u0103 nu fi auzit de Asocia\u021bia noastr\u0103, \u00een contextul promov\u0103rii produselor procesate.<\/p>

La fel, \u00eentreprindem eforturi pentru a sus\u021bine produc\u0103torii autohtoni prin reducerea costurilor de produc\u021bie \u0219i la materia prim\u0103, dar \u0219i prin promovarea unor legi echitabile \u0219i avantajoase \u00een contextul unui mediu comercial \u00een continu\u0103 dezvoltare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00cen v\u00e2ltoarea schimb\u0103rilor rapide ale legisla\u021biei na\u021bionale, dar \u0219i ale realit\u0103\u021bilor comerciale, deseori recurgem la alian\u021be ad-hoc cu alte asocia\u021bii de profil, pentru a forma un front comun \u00een ap\u0103rarea intereselor \u00eentregii industrii alimentare. \u00cen func\u021bie de problem\u0103, colabor\u0103m cu to\u021bi, de la procesatorii de produse lactate, panifica\u021bie, dulciuri, p\u00e2n\u0103 la produc\u0103torii de medicamente \u0219i vinificatori.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Paralel, exist\u0103 \u0219i o lupt\u0103 nev\u0103zut\u0103 pentru ochii publicului, \u00eentre asocia\u021biile care ap\u0103r\u0103 produc\u0103torii locali \u0219i cele care promoveaz\u0103 interesele importatorilor, ultimii fiind foarte activi \u00een Moldova \u0219i investind masiv \u00een programe concrete de lobby, spre deosebire de asocia\u021biile produc\u0103torilor locali. Facem tot posibilul pentru a fi eficien\u021bi chiar \u0219i \u00een aceste condi\u021bii dificile.<\/p>

Astfel, datorit\u0103 activit\u0103\u021bilor noastre, vocea procesatorilor este tot mai bine receptat\u0103 \u00een institu\u021biile guvernamentale, iar majoritatea proiectelor de lege aflate \u00een dezbatere iau \u00een considerare inclusiv \u0219i dorin\u021bele \u0219i necesit\u0103\u021bile noastre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Printre realiz\u0103rile recente mai vizibile, men\u021bion\u0103m majorarea subven\u021biilor pentru procesatorii locali de la 2,5 milioane la 7 milioane de lei\/an \u0219i eliminarea obligativit\u0103\u021bii de\u021binerii bazei de materie prim\u0103 proprie. De aceast\u0103 ini\u021biativ\u0103 beneficiaz\u0103 to\u021bi procesatorii, indiferent de dimensiunea sau statutul lor de membru al Asocia\u021biei. Un alt succes semnificativ este subven\u021bionarea livezilor industriale, oferind condi\u021bii avantajoase fermierilor pentru a planta livezi de m\u0103r, asigur\u00e2ndu-le un profit garantat \u0219i furniz\u00e2ndu-ne nou\u0103, \u00een calitate de industrie procesatoare, o baz\u0103 solid\u0103 de materie prim\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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De asemenea, putem men\u021biona majorarea subven\u021biilor pentru proiecte de dezvoltare a surselor alternative de energie, \u00een special pentru panourile fotovoltaice, unde pragul a fost crescut de la 1,5 milioane lei la 7 milioane de lei pe an, un rezultat ob\u021binut cu sus\u021binerea activ\u0103 a Asocia\u021biei noastre.<\/p>

\u00cen timpul apropiat, sper\u0103m s\u0103 ob\u021binem anularea taxelor de import la un \u0219ir de, a\u0219a-numite, semipreparate exotice, care nu pot fi produse \u00een \u021bar\u0103, dar care se utilizeaz\u0103 activ \u00een producerea sucurilor autohtone.<\/p>

Ne concentr\u0103m mult \u0219i pe normalizarea rela\u021biilor \u00eentre produc\u0103tori \u0219i re\u021belele comerciale de distribu\u021bie. \u00cen prezent, la nivel macro-economic, se observ\u0103 o tendin\u021b\u0103 periculoas\u0103 de ascensiune a private label (produse alimentare comercializate sub brand-ul unei re\u021bele comerciale). Chiar \u0219i dac\u0103 aceste produse private label par a fi mai ieftine \u0219i respectiv, mai accesibile cump\u0103r\u0103torilor, \u00een termen lung, acest fenomen poate duce la dispari\u021bia unor brand-uri na\u021bionale at\u00e2t de \u00eendr\u0103gite de aceea\u0219i cump\u0103r\u0103tori locali. Dorim ca cump\u0103r\u0103torii s\u0103 g\u0103seasc\u0103 pe raft o palet\u0103 larg\u0103 de produse \u0219i nu doar cele pe care re\u021beaua comercial\u0103 le consider\u0103 mai profitabile pentru sine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00cen viitor avem planuri m\u0103re\u021be \u0219i ne propunem s\u0103 asigur\u0103m ca pozi\u021bia tuturor procesatorilor autohtoni s\u0103 fie luat\u0103 \u00een considerare \u00een cadrul procesului decizional legislativ \u0219i politic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\u00cen concluzie, dorim ca fiecare procesator local s\u0103 cunoasc\u0103 c\u0103 \u00een Moldova exist\u0103 o Asocia\u021bie care a fost creat\u0103 anume pentru ap\u0103rarea intereselor acestuia. Pentru noi, fiecare procesator local este un element important al economiei \u021b\u0103rii, activitatea c\u0103ruia trebuie atent sus\u021binut\u0103 \u0219i dezvoltat\u0103.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Fondarea Asocia\u021biei Procesatorilor de Fructe \u0219i Legume din Moldova a marcat o etap\u0103 semnificativ\u0103 \u00een evolu\u021bia sectorului. Scopul principal al<\/p>\n","protected":false},"author":1,"featured_media":2471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[82,83],"tags":[],"class_list":["post-2386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-position-papers"],"_links":{"self":[{"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/posts\/2386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/comments?post=2386"}],"version-history":[{"count":1,"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/posts\/2386\/revisions"}],"predecessor-version":[{"id":2387,"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/posts\/2386\/revisions\/2387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/media\/2471"}],"wp:attachment":[{"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/media?parent=2386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/categories?post=2386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/speranta-con.md\/en\/wp-json\/wp\/v2\/tags?post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}